Personal data refers to any information relating to an identified or identifiable natural person (such as name, email, phone number); sensitive data (special categories of personal data), on the other hand, refers to more critical information that could lead to discrimination or harm if disclosed, such as biometric data, health information, political opinions, or beliefs.
What is Personal and Sensitive Data Analytics Service?
This service is an analytics infrastructure setup that measures user interactions across your digital platforms while maintaining the highest level of data privacy, and is fully domestic and under your corporate control. Unlike traditional analytics tools, instead of sharing data with global advertising networks, it enables you to collect data on your own secure servers and gain deep insights by protecting user identities through anonymization techniques. Its goal is to establish a tracking ecosystem that is fully compliant with strict data protection standards (KVKK/GDPR) without compromising performance measurement.